Product Packaging Tips

Product packaging is designed to protect a product. However, it is possible to use the packaging of a specific product to market it to consumers as well. You can use various product packaging tips in order to find the perfect balance between marketing your product and packaging it properly. In order to pack correctly, you will need to know how to analyze the market. You will also need to know what your customers want. Lastly, you will need to know how to pack in a way that allows the customer to remove the product easily.

Understand Your Product

Before you can package your product correctly, you will need to look at how other related things are packaged. Look at these product packaging ideas and incorporate them with product packing ideas of your own. You can take advantage of market research so that you can find out what products are successful. Once you have found out which things are more successful, you can find out what parts of their packaging makes them more successful.

You also need to consider the size of the product packaging. Shelf space at different retail stores is exceedingly expensive. Because of the price of retail shelf space, you will need to make sure that the packing is as small as possible. Keeping the packaging small can ensure that you get your money’s worth.

It can also help your packing cause to stay updated on new product packaging ideas and new product packaging technology. Doing so can help you keep up with competition related to your industry and product.

Understand Product Packaging Laws

How you pack your product is affected by numerous regulations and laws. Some of these laws only pertain to specific products. It is important for you to understand the laws and regulations of packing before you start to pack your product. It can hurt your cause if you create packing that is not legal.

The Consumer Product Safety Commission has set laws into play that only apply to the packing of specific products. The Food and Drug Administration has done the same. This is to ensure the safety of customers and the product in general. Product packaging laws normally apply to various medications and household chemicals. Be safe by knowing the requirements of your product’s packing.

Work with Retailers

There are a lot of large and popular retailers that have some requirements as far as packing is concerned. These requirements may deal with the size of the packaging, the images on the packaging, and the description printed on the packaging. The retailers may also require products to include whatever the stores need to reduce product thievery.

Acne Skin Care And Treatment Products

If you are currently dealing with the pressing problem of acne, do not fret. There are actually thousands upon thousands of people dealing with the same problem. Acne can indeed victimize just about anyone, provided that the right circumstances occur. Thus, it is important to discuss the various acne skin care and treatments in the market right now. In general, there are many acne products that you can use and treatment methods that you can employ. One thing is for certain though, and that is, you should not try just about any product or treatment method on your own. What is effective for a certain person may not necessarily bring about the same results for you. Thus, it is of import to check in with your dermatologist, to determine which acne skin care and treatment products would be appropriate for you.

If you are dealing with acne, then you surely must have heard about proper skin care routine. This is actually an essential part of the whole treatment. Treating acne is not as simple as merely dabbing your face with acne gel that you can easily purchase over the counter. Treating acne goes beyond that simple act. Being stubborn won’t help because self-treatment just might lead to the condition becoming worse. There is also that risk of formation of more acne on your face. And this is something you should definitely avoid.

The important thing in solving the problem of acne is to keep your skin’s production of natural sebum oil under control. One effective product that you can easily use is mild facial wash that contains salicylic acid. But why salicylic acid in particular, you may ask. This is because salicylic acid has properties that can prevent the overproduction of sebum oil. It is actually the sebaceous gland that is overactive here. Salicylic acid works to inhibit the producing properties of your sebaceous glands. Once the salicylic acid components take effect, the clogging of your pores would be reduced significantly. You can then do away with oil and dirt on your face.

Another highly recommended treatment method is the combination of using a topical application consuming supplements specially prescribed for acne. For the appropriate combination to be prescribed, you should still consult your dermatologist. In general, products, such as Acnezine or ClearPores, are highly recommended. These are indeed amongst the top acne skin care and treatment products out in the market today. It also helps to be vigilant about the application and the consumption of acne products, to ensure the proper treatment of the condition.

Choosing Skin Care Products – What Are the Factors You Should Look Out For?

Skin care products can be of many different kinds. They depend up on many factors like the intensity of sunlight exposed to, the type of skin, the presence of acne or pimples and many more individual specific factors. The real fact is that the judgment of the best skin care products should be left to the individual alone.

The overall skin types are classified into five categories. They are normal, oily, dry, combination and sensitive. Those in the normal category are the luckiest because their skin has the right texture, blush and the inherent glow that we so aim for. They are naturally so beautiful that they only require a mild support of skin care products.

The natures of oily and dry categories are amply clear from their names themselves. Products targeting oily and dry categories are completely different from each other. Generally products for oily skin aim at managing the excess oil and the products for dry skin aim at adding moisture and protecting the oil glands. The importance of adding moisture is same in all skin types though. Moisture replenishes the skin of its weariness always. That is the reason why the best skin care products most often have moisturizing action.

Combination skins are generally a plus of two different skin types. The most common combination types are normal skin and oily skin and oily skin and dry skin. The way to care generally is concentrated in two specific regions of the face. One is the T-region and the other region is the cheeks and the chin region. People with combination skin types usually use two different products for these two different types that make up their complexion.

Products for sensitive skin types are difficult to suggest, but a general rule of thumb is to use the those that are labeled to suit such sensitive skin. It is widely suggested to try mild amounts and then see how your skin is reacting to the products.

Aging is only a natural process although it can be delayed or stalled if proper care is taken at the proper time. It is important to accept the process of aging as nothing alarming. Until you accept your skin naturally, you will keep worrying. And who does not know what worry can do to the skin? The skin care products for aging skins should be chosen with special care that the product should not be any way is harsh.

Xtend-Life skin care products are specifically designed to meet the anti aging and cell restructuring needs of a skin. Their products have a mixed ingredient list of organic components and cosmetic components. While selecting the ingredients, it has been ensured that any harmful ingredient has not been included. The anti-aging skincare products of Xtend-Life works primarily on the threefold principles of specially active Cynergy TK, boosting of hyaluronic acid generation in the skin and the action of a powerful antioxidant nanobelle Q10. These three, along with other unique ingredients that make their products the best skin care products in the anti wrinkle and cosmetic face-lift genre.

Pricing Your Products

In our scramble to find a way to offer the lowest prices on the Internet, we often overlook the basic steps that we should be taking BEFORE we even offer a product for sale.

We also overlook something even more important: you don’t HAVE to have the lowest price in order to make great sales. Following are some things I do before and after determining my bottom line. I sell by having products drop-shipped for my sites, which works VERY well, but these steps should be covered no matter your distribution method.

Should you be selling this item now?

Snowboards don’t sell well in the summertime. You may have a hard time moving a pair of roller blades in January. Don’t waste your time and your site space marketing products out of season. Ask your supplier for a little historical information regarding the best time to sell their products. Believe me, to everything, there IS a season. They have the figures. If they don’t want to share this info with you, find another supplier.

Identify your costs

Profit isn’t just the difference between wholesale and retail. You have other costs to consider. Think about every penny you spend in order to get that product to the customer’s door, and plan accordingly. For example, your merchant account probably costs you about 2.2% plus 30 cents per transaction. On an item you’ll sell for $20, that’s 74 cents. Don’t forget that calculation when pricing the item. Are you warehousing the item? How much is that space costing you per item per month? Did you spend money stocking up on shipping materials? How much per unit? What about advertising? Monthly hosting costs? You may need to project some estimated sales in order to arrive at some of these figures.

This may seem very complicated, but it’s really not. Just take the figures one at a time, and you’ll arrive at a wholesale cost plus an amount that, when added together, becomes your initial ESTIMATE of “cost of goods sold”. Identifying all your costs is critical if you want to price your products properly.

Check out the competition

Search on the item you plan to sell. Check out the competitors’ prices. But DON’T get caught up trying to beat the wrong competitor. You need to stay within your “venue”.

My stores are built in Yahoo Shopping (http://store.yahoo.com). 90% of my traffic comes from there. When I seek out my competitors, I look for other businesses like mine ONLY in Yahoo Shopping. Then I compare.

If I’m thinking about selling a product, and I get 1,500 hits in 400 stores on that item in Yahoo Shopping, forget it. If I get a hundred hits in 20 to 40 stores, I’ll look into it further.

So check out the competition, narrow down your product list, make a note of the five lowest prices you find, and then ask yourself another question:

Is anybody going to buy this thing?

This doesn’t have much to do with pricing, but it should be said.

When considering products, there’s unique, and then there’s too unique. Yak Cheese may sound like something that nobody else has for sale on the ‘Net. There’s a reason for that. If you sell more than 3 boxes a year, I’ll EAT some.

Unique is Rain Barrels made in Maine. It’s Exotic Cheeses imported from Italy. Silk Parisian Lingerie. Things you don’t see every day, but would be proud to give as a gift.

Then there’s “common”. Everybody and their grandmothers are selling Alabaster Figurines on the Internet. Do they sell? Sure, in a limited fashion. Do you want to sell them? Not if you want to make any real money.

In my experience, unique products, like Rain Barrels and Parisian Lingerie, DO sell. So do Coleman Sleeping Bags, and Conair Hair Dryers. BRAND NAMES sell. Look at your potential product, and ask yourself honestly if YOU would buy it on the ‘Net.

Set your price

Take the five lowest prices you collected on a product in your list that has survived the above. Calculate your estimated cost, then subtract that from the lowest price. If you don’t see at LEAST 15% profit, don’t bother.

If you do, there are a couple of ways to proceed. You can undercut the lowest price in your “venue” by a bit, and hope to “kick off” the product and get yourself noticed. Chances are, though, that the following week you’ll find that someone has undercut YOUR price by just a bit. That becomes a losing game.

I generally set up a couple of “loss leaders”. These are desirable items (in my general product line) that I sell dirt cheap just to bring in customers. Then I price the rest of my products at the second or third lowest price in my venue. The customers come in for the loss leaders, and then I can market everything else to them via email. I spend a lot of time making my site look better and easier to navigate, and pay a great deal of attention to my customers.

That makes me more reputable in the eyes of the customer. You’ll find that people don’t mind paying just a little more if they feel comfortable in your store. They don’t like to worry that they’re buying from a “hack” who may not deliver. Nothing says “hack” like a cluttered, confusing storefront.

Follow up

After you’ve sold an item for a month or two, revise that “cost of goods sold”. Measuring past performance is just as important as setting the correct price to begin with. If sales drop, recheck your competition. If that’s not it, drop the product, or shelve it until the “season” comes back around. Don’t get sentimental about your products, and NEVER just let your store sit there in limbo once it starts to make money. This is a dynamic business; stay on top of it!

A last word (or three)

Retail pricing on the Internet is so fraught with permutations that it would be impossible to cover everything here, even if I KNEW everything. The steps above are just the basics of a process that works for me. Hopefully something here will strike a chord and work for you as well. Patience and persistence are the keys to a successful Internet business, so hang in there, and don’t quit the day job for at least a couple of weeks. ;o)

I hope this helps in your future marketing decisions.